Renate Nyborg, Tinder CEO wants to use metaverse for its app and enter the virtual reality world!
Coronavirus pandemic has changed the way people are dating. Dating apps reported increased registrations during the pandemic and it continues to rise. People are going online to find love and sex. Tinder CEO Renate Nyborg wants to create a virtual world where people can easily find love and go offline from online meetings.
Renate Nyborg and her new exploration
The CEO of the popular dating app Tinder, Renate Nyborg is on a new venture. She wants to blur the boundaries between online and offline dating. In an interview, she stated that the company has launched a new feature for it and it is called EXPLORE. They have created spaces and interactive events such as ‘Swipe Nights’ that allows the registered users to choose their own adventures and match with those of others to get the right choice fast.
Tinder’s CEO revealed that the company is also putting to test the in-app currency. This allows the daters to pay for some premium services and they also get monetary rewards for good behaviour on the app.
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Renate and her statements on the metaverse and Tinderverse
The CEO went on to explain:
“From a Tinder perspective, we’ve been talking about a Tinderverse internally, which is more about blurring the boundaries between offline and online.”
So what is a metaverse? It is a shared virtual space that people can use through different digital devices. They can also move across the different digital environments. These spaces utilize Virtual Reality or VR as well as Augmented Reality or AR.
Tinder wants to follow the path set by Facebook. The latter is entering into the metaverse space and hence has also changed its name to Meta Platforms Inc. The dating app Bumble had also revealed its eagerness to prepare and join whatever emerges in the world of metaverse. Hence, Renate reconfirmed that Tinder wants people to meet in real-life too after they meet online on their app.
Why the need for such a platform?
Renate explained that the coronavirus pandemic forced people to go online looking for some social interactions especially for the romantic connections. The world pandemic has shown the world that online interactions do help and are a possibility. But despite that, real-life and personal connections are also necessary. They are important and hence Tinder wants to make it easier for people to switch from online to offline meetings. This will provide them with peace of mind and avoid mental strains.
Tinder is an online dating and geosocial networking application that is owned by Match Group Inc. It was founded in 2012 and is headquartered at West Hollywood, Los Angeles, California, the USA. It has a global reach and its original owners are Sean Rad, Justin Mateen, and Jonathan Badeen. The company has 750 employees working for it and its website is www.tinder.com. It operates on Web, Android, and iOS platforms. It is also available in 56 languages.
